Want delivery to ?
Go to our website

Yes, take me there Cancel

BACK

ETHICAL CLOTHING BY ZAGGORA x WWF

WILD AT HEART

Active fashion is a dirty business, polluting the world’s air, water and soil. It doesn’t have to be that way; Zaggora and The World Wide Fund for Nature (WWF) have created an ethical clothing collection of athleisure wear with an edge - Wild At Heart. Beautiful, easy to wear and 100% organic cotton clothing, it’s kind on our skin and to the planet.

We wanted to create a collection made from natural fabrics, inspired by nature with a modern edge. We chose organic cotton as it is one of the world’s more sustainable fabrics in terms of chemical and energy consumption, and offers everyday versatility for the long run.

Explore the collection

how we made it

good for you, good for nature

good for you &

good for nature

We also wanted to ensure that the whole supply chain was fully transparent from the raw materials to the finished product. This is why we turned to a GOTS certified factory and sourced all the raw materials locally, ensuring the highest standards of compliance.

Our inspiration for the collection was the beauty of the cotton flower, which is incorporated in the prints and embroideries for the women’s pieces. We also wanted to borrow on some of WWF’s heritage, creating a modern interpretation of the WWF heritage panda for the Panda Sweatshirt. Our Men’s pieces feature the tiger, a focal point for WWF this year, with numerous campaigns raising awareness for their endangered status, with only 3,900 tigers left in the wild.

better fabrics for the

environment

better fabrics for the

environment

Non-organic cotton is one of the most treated crops on the planet.

For 1 pound of raw cotton in the US, 1/3 pounds of synthetic fertilizers are used. 1 pound of raw cotton is roughly used to make a single t-shirt. In just one year in 2014, more than 46.5 million pounds of fertilizers were used in the USA alone.

Conventional cotton also utilizes between 3 and 5 times more energy to produce than organic cotton. Organic cotton is superior to conventional cotton in terms of increasing biodiversity, mitigating climate change by elimination of intensive fertilizers, reducing water contamination and consumption, preserving soil quality and reducing energy requirements. It’s also very soft on your skin making it good for you and good for nature.

Conventional cotton also utilizes between 3 and 5 times more energy to produce than organic cotton. Organic cotton is superior to conventional cotton in terms of increasing biodiversity, mitigating climate change by elimination of intensive fertilizers, reducing water contamination and consumption, preserving soil quality and reducing energy requirements. It’s also very soft on your skin making it good for you and good for nature.

how we filmed it

behind the scenes

how we filmed it

behind scenes

We wanted to bring the feeling of nature and its luscious beauty into the Wild at Heart Collection experience. We looked for an urban setting that helps us reconnect with nature, yet was accessible to urbanites. We picked the Palm House at the Royal Botanical Gardens at Kew in London.

The Palm House houses a multitude of rare and exotic species and acts as a research centre for the preservation of rare plant species, having developed methods for the multiplication of a number of endangered plants.

The backdrops of luscious palm trees and tropical vegetation was perfect for the launch campaign of our ethical clothing line. We filmed after dark, once the Palm House was closed to members of the public. We had a crew of around 10 people where we shot three different scenes with various pieces from the collection. We made this little video to share with you how it happened.

supporting the

world wide fund for nature

The World Wide Fund for Nature (WWF) is one of the world’s leading conservation organisations, focused on ensuring that humans and nature live in harmony.

In a bid to reduce human impact on the environment, the WWF is continually working with the textile industry to encourage more sustainable practices. While the textile industry is one of the world’s greatest polluters, it is also one of the largest employers of people in developing countries, encouraging the growth of local economies. WWF has some of the world’s highest self-imposed eco standards, and our ethical clothing collection - Wild At Heart, has been created in line with those to be as sustainable as possible.

We’d like to thank the WWF for their support for this collaboration and for allowing us to use their Living Planet Centre in Woking, Surrey, UK to film.